Box was appointed to work to define a more clearly differentiated brand strategy alongside with Swalle team. The essence of “young”, “modern”, “smart” and “practical” were defined as the four palettes as platform to differentiate Swalle by delivering a desirable future-forward experience for Swalle users. The four palettes, together, form letter “S”.
We evolved the logo elements into package and app icon design. Visual identity reflects a diverse experience of playing for fun, fun for better living.
*The 10th International Logo Biennial Awards, China - Gold Award
*2015 International Visual Identity Awards, United Kingdom - Runner-up