Xin Yuan - Mooncake Golden Series
Retail & Packaging
Gold Label Series
With the bright moon and stars in the clear sky, the hanging lanterns brought out the theme atmosphere of the traditional Mid-Autumn Festival, and the lotus flowers and leaves drew with lines conveyed an exquisite and noble temperament. The irregular line patterns, like the paper-cut for window decoration, were used to distinguish different flavors, making the packaging fashionable with visual impact, expressing each other's blessings to reunion by the beautiful scenery in front of the window.
WHAT WE DID
Creative Concept, Packaging Design, Printing Production
Awards:
Design Awards2023, Graphic, US - Gold
